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Cookies are small text files that your website stores in your visitor’s browser. These files typically contain information about your visitor’s preferred language settings or location, but can store a wide range of information including personally identifiable information. The information is passed between the browser and the webserver which makes it possible for the website to recognize your visitor’s settings when they return to your site!
Cookies basically perform two actions: they improve your visitor’s experience of your website and they track your user’s behavior on your site. They are designed to contain specific information about your user’s visit on your site.
For example, if you have a web shop and your user puts items in the shopping cart, a cookie will remember that item as the user continues to browse. Or, your user may prefer another language variation on your site – a cookie will store that information. When the visitor returns to your site, your website reads the information in the cookies and remembers the preferences.
However, cookies are also designed to track users’ on your website and across the web. A lot of companies which provide your website with software solutions (analytics, widgets, add-ons, CRMs) set cookies through your site. These cookies are most often used not only for your benefit but also for creating user profiles for marketing purposes. This tracking may be an intrusion of your visitors’ privacy and is subject to data protection regulations such as the ePrivacy Directive, GDPR, and CCPA.